Advertising for profit.
Contacts
Nick Lee, Ad Manager, E-mail: nick_lee@ipcmedia.com tel: 020 8726 8333.

4X4 serves the fastest growing sector of the motoring market. Allowing car retailers, importers, insurers
and accessory providers with a range of advertising options including Online, inserts, advertisements,
database marketing and for this year a new show to reach its audience off road enthusiasts.
Advertising – Is an incredibly powerful tool in 4X4, reaching enthusiasts that need parts to repair their
vehicles and traders who have to stock parts and accessories for the latest trend. It’s a winning
combination producing a busy vibrant market place.

Did you know…..
—Enthusiast magazine readers trust advertisements
—Over 70% of readers say they frequently buy direct from advertisements in the magazine
—The average reader spends £1,470 a year on maintaining their 4X4
To download 4X4's media information pack click on the pdf file.

Or, continue for more information…..

Online – banner adverts, hotspots, links and web listings are available across the site.

Did you know……
—Online is now used by 51% of UK Adults
—Online delivers ABC1s with high disposable incomes
—90% of the top 100 advertisers in the UK use Online
—Online can increase repeat purchase, loyalty and brand involvement
Online pricing: Hotspots on Home page with link: 120 x 60 pixels


An example of 120 x 60 pixels, £65 per month

or, an example of 60 x 468 pixels, £120 per month

Banner ads from £55 per month. Web listings £20 per month. All prices are plus VAT.

Motoring Affiliate Programme - Link and Start Earning Today
Do you have a website? If so, you can join the Motoring Affiliate Programme and earn commission on
every subscription order you generate for us through your site. Click here for more information>>
Database Marketing – 4X4 has a unique list of over 2,000 names and addresses that are current which
can deliver your message direct to the front door, from £391 +VAT. We can supply labels within 48
hours so your catalogue can be with the customer inside 72 hours! Call Kevin Attridge on tel: 020 8726
8333
Inserts – 32,500 items will ensure you reach 4X4 worldwide distribution. The basic price of an A4 sheet
folded once is £30 per ‘000 + VAT. Or you could include your company catalogue with our issue by
bagging the magazine and catalogue together. We’ll even provide a competitive print quote for your
catalogue.

Nick Lee, Ad Manager, E-mail: nick_lee@ipcmedia.com tel: 020 8726 8333.

STANDARD CONDITIONS OF ACCEPTANCE OF ADVERTISEMENTS